Christmas 2020: digital rush for online purchases

More than ever this year, Christmas gifts will be just a click away!

There’s no doubt: the pandemic has had a significant impact on all economic sectors, bringing about numerous changes in society and altering consumer habits. This year, we’re heading toward a completely new kind of Christmas, especially when it comes to shopping.

The arrival of the holiday season confirms a growing trend for online shopping.
According to data reported by eMarketer, there will be a 35.8% increase in purchases made through online stores compared to last year, at the expense of in-store shopping.
Additionally, a study by The Road to Recovery: “2020 Shopping Peas Reimagined” from Rakuten Advertising reveals that 70% of consumers don’t plan to spend less on holiday shopping this year compared to 2019, despite the unique historical moment.

Still not convinced? Here are more insights from Google:

Half of shoppers state that the pandemic will influence how they shop this Christmas.
54% of Italian consumers will check product availability online before heading to a store.
49% say they’ll use click-and-collect, purchasing online and picking up in-store.

What does this mean?

Being present online is essential

This year more than ever, it’s crucial that your products can be found online. Sellers need to ensure their online presence and prepare for increased web traffic by optimizing their sites for speed and user experience.

The competition has the advantage

Businesses that had already ventured into online sales platforms were undoubtedly in a privileged position.

Your potential customers are searching for your products online

This year, potential customers prefer searching for the products they need or gifts for their loved ones online. Unfortunately, they’re unlikely to find you if you’re not online.

Are you already selling your products online?

Do you want to increase the visibility of your online store? We recommend keeping all your information updated and clear to make it easier for consumers to find what they’re looking for. This could include updating your Google My Business profile or running sponsored campaigns to reach nearby users and streamline the purchasing process.