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Gray and yellow are the Pantoni of 2021

Pantone is the American company founded in the 1950s, specializing in graphic technologies and color cataloging. For years, it has been diversifying and extending its brand, culminating in 2000 when it introduced the ‘Color of the Year.’

Pantone’s announcement is always highly anticipated because its selection inevitably influences the design and fashion trends of the year.

But what is the brand’s true goal?
To create brand awareness through brilliant combinations of advertising, visibility, and perfectly executed positioning.

What do you think? Has Pantone succeeded again this year?