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How to choose the best platform for selling online

piattaforma ecommerce

The market offers countless platforms to open an online store. Navigating through the myriad of features and choosing the most suitable one for your business can be challenging.

How to choose the right platform for selling online?

If you don’t have technical skills or deep knowledge of the topic, it can be a daunting task. The help of a consultant is often necessary to analyze all your needs and propose the most appropriate solution.
There are several parameters to evaluate before making a decision: you need to understand what integrations or customizations you require, the logic of your business, order management, and much more…
To help you get a clearer idea, we’ll highlight the features of the two best platforms for selling online, based on our experience.

The first platform we’ll analyze is WooCommerce.
Here are its advantages:

Professional yet simple

Integrated with the most popular CMS WordPress, WooCommerce is a quick yet simple and effective solution. It can also meet more specific needs thanks to its ability to progressively implement additional functionalities.

woocommerce

Flexible

Products can be categorized, new commercial references can be added, virtual storefronts can be customized, personalized payment solutions can be offered, and the purchasing and checkout processes can be streamlined.

Versatile and customizable

WooCommerce offers around 40 different themes to choose from. Once you select your desired theme, you can customize colors and styles, which can be modified at any time. A wide range of options for banners, graphics, and colors makes the platform highly customizable.

SEO & Mobile friendly
WooCommerce is designed to ensure maximum search engine optimization and guarantees perfect display on all devices, including desktops, tablets, and smartphones.

WooCommerce features

Product, Customer, and Order Management: these are essential factors for increasing customer satisfaction and encouraging them to return to your online store. WooCommerce makes it easy to manage a large number of products.

Payment systems: purchases can be made using any payment method available in Italy and abroad (e.g., PayPal, PostePay, Cash on Delivery, etc.).

Feedback: all products can be reviewed by customers.

Shipping methods: hundreds of plugins for the world’s leading shipping providers can be integrated into the platform.

WooCommerce is in our opinion an ideal solution for small to medium-sized businesses without extreme needs.

The second platform we’re analyzing for selling online is NopCommerce

NopCommerce is an open-source software developed with ASP.NET technology. It’s extremely feature-rich, thanks to a vast community that continuously contributes to the platform’s development through templates and plugins, ensuring it remains updated and enriched over time.

nopcommerce

NopCommerce offers a comprehensive set of features designed to create a showcase that facilitates product sales, regardless of the type. It is optimized to display products in all their aspects, promote them through digital marketing tools, and make them easily searchable online according to SEO principles.
It includes numerous templates, themes, and plugins, allowing for easy customization to meet specific needs, enabling the site to grow and evolve over time.
The platform simplifies site and product catalog management with an admin interface that is both user-friendly and highly powerful.
It provides a set of APIs and supports the creation of new APIs to integrate the e-commerce platform with management systems or other external tools (ERP, CRM, LMS).

NopCommerce comes with an intuitive admin panel, enabling businesses to manage the product catalog and all marketing, commercial, administrative, and technical aspects of the online store. Its user interface allows customers to browse and purchase products intuitively.

What are the advantages of NopCommerce?

  1. Rich features:

Supports an unlimited number of products and categories.

User-friendly and simple control panel.

Mobile commerce with responsive design.

Built-in security powered by ASP.NET.

SSL support.

Advanced product search.

Sophisticated user management with role-based permissions.

Quick checkout process.

Wishlist functionality.

Customizable email templates.

Password recovery.

Supports multiple payment systems.

Multistore capabilities.

  1. NopCommerce is a platform already optimized for SEO, as it includes Sitemap, Microdata, Breadcrumb, and canonical URLs. Additionally, it can be integrated with Google Analytics.
  1. It offers many features to support promotion and marketing, including the ability to display top-selling products. It comes with an affiliate program, allows management of reward points, discounts, coupons, and gift cards, and enables product reviews and ratings.
  2. It provides numerous features for product management. For instance, you can add all product attributes, downloadable eBooks, multiple images, promotional products, and product tags.

With features like downloadable eBooks, multiple product images, and promotional items, NopCommerce offers extensive customization options.

According to our experience, WooCommerce and NopCommerce are among the best platforms for selling online. They cater to a wide range of needs, are highly customizable, and can even be used by those with minimal technical skills after some learning.
However, while these platforms are user-friendly, the best way to launch a tailor-made online store and achieve your desired results is to rely on professionals.

Would you like to create an online store using NopCommerce or WooCommerce but don’t know how to start?
We can help you set up a custom online store that meets your specific needs.

Contact us for more information!

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