Phase 3:
our advice for restarting

The health emergency has tested everyone; many businesses were forced to close for weeks, while others remained open but with significant restrictions or with employees working remotely. Now it’s time to restart with positivity and new initiatives.

Are you ready?

In recent weeks, we’ve realized how important it has become to have a digital presence, whether to sell your products online, communicate with customers, or reach new ones.

Improving existing digital channels, communicating effectively, and launching new initiatives is crucial, especially now, to retain customers and stay ahead of the competition.

Having been in the digital world for many years, we’ve put together some useful tips to improve your online presence.

1. Create a Social Media communication strategy

Do you know what the goal of a communication strategy for your social channels should be?

The goal isn’t always to attract an audience interested in your business to sell your products or services. In times like these, it’s also about providing encouragement and comfort. Communicating your brand’s closeness and solidarity to your audience will build loyalty among your existing customers and help you reach new ones.

Write engaging content for your audience, plan and schedule your posts and articles, monitor activities to evaluate their effectiveness, and consider running paid ads to reach new users through targeted campaigns.

If you think you don’t have enough time to dedicate to your social media or need simple advice, click here!

2. Do you have a physical store? Create your online store

The web has radically transformed the world of commerce and is becoming increasingly crowded with e-commerce sites, especially in unique times like these.

A Nielsen survey shows an 80% increase in online sales compared to last year.

Opening an e-commerce store not only boosts your sales but also helps reduce costs. You don’t need physical locations to sell to the public because your online store is always open.

Would you like a consultation to start an online store? Trust our expertise and experience.

Click here

3. Enhance your online image

There are times when your online presence is the only way to convey your company’s values to customers. Does your business stand out and make an impression? Is it unique in the eyes of your customers?

We recommend paying attention to every graphic detail, considering a new logo if necessary, or simply refreshing your image to achieve a final result that puts your business in a whole new light.

Do you need help or advice? Click here

4. Be found on google by your customers

You’ve probably heard of SEO strategy. It stands for Search Engine Optimization and includes a set of complex techniques and operations that help a website rank higher in the SERP (Search Engine Results Page), which is the list of results on search engines.

According to SEOZoom, searches for products and services have increased by 40% in recent months, regardless of the industry. Start an SEO strategy with a thorough analysis of your website’s content, adding titles and keywords representative of your business to attract the attention of search engines. Without a good SEO strategy, your website risks disappearing and never being seen by users.

Would you like a no-obligation consultation?

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5. Take care of your website

As mentioned earlier, having an online presence is extremely important. Google searches have increased significantly recently, and users are now accustomed to looking up all kinds of information online.
Your website should not be static, keep it maintained and always updated.

For example, we recommend creating a blog section to publish engaging articles for your audience or developing e-books that your customers can download.

Need ideas to refresh your website?

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6. Develop a business app

A business app will bring your company closer to your employees and customers. Make your business dynamic and innovative, contributing to customer loyalty and a positive experience, especially in the consumer world.

We offer iOS and Android app development services that can bring any of your ideas and projects to life.

Would you like to know more?

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Ready-to-use products and solutions:

To address the most common needs, we offer these solutions for immediate and easy adoption.

Toolbox
E-commerce for hardware stores and industrial retailers.
Toolbox provides complete catalogs from the world’s leading manufacturers of tools and industrial items.

Upp Ordini

The complete solution for order collection. Want to collect orders faster while reducing administrative and printing costs? Try Upp Ordini, the app for sales agents available for both iPad and Android tablets.

Risto Pack

Marketing strategies for restaurants.
We manage your social pages and perform other activities to promote your restaurant business.

Easy Procure
E-Procurement for all businesses.
The complete e-procurement solution for all industries.

My Wedding
Online Wedding Registry for travel agencies and gift shops.
Manage your clients’ wedding registry online.

YourStore

Complete solution for selling your products online.
Sell your products on the internet with a professional e-commerce website.

Social Starter Pack
Social media management for businesses and freelancers.
Find new followers and grow your social channels.