PIM: the power of data

In today’s digital era, data is the new oil and forms the foundation of success for tech giants. It’s clear that the information held by companies can also become a critical success factor, provided it is well-organized and efficiently managed.

With Product Information Management (PIM) systems, a company can uniformly and easily structure all product information across various business units, while also tracking every change. PIM systems give companies complete, real-time control over product data, making it immediately accessible.

This organized approach allows businesses to communicate detailed, fast, and accessible product information, dramatically reducing uncertainty for customers or partners. This puts them in the best position to evaluate offers or make informed decisions.

Unfortunately, such seamless interaction between companies and their customers, partners, or suppliers remains rare. Due to reasons such as outdated IT systems or internal organizational issues, PIM adoption is still limited. As a result, company data often remains fragmented and scattered across multiple platforms.

Inefficient data organization leads to evident challenges, such as when a company needs to provide a digital catalog. Gathering and sharing the required information often results in high costs and unnecessary effort for both the company and its stakeholders, which could otherwise be significantly reduced.

In the digital world, functional data organization is no longer optional. Even printed catalogs are now generated using software based on structured product data. This structured data serves as the foundation for disseminating information across other channels, including websites, e-commerce platforms, mobile apps, and point-of-sale systems.

Weblink helps companies achieve data efficiency by managing complete and structured catalogs, even for millions of products, including all their attributes, characteristics, and correlations.

Contact us to learn more.