Mi Piaace – food delivery platform

Mi Piaace: how to transform an idea into a winning project

Mi Piaace is a food delivery platform that allows customers to order lunch or dinner online and have it delivered to their doorstep at the scheduled time.
We can truly say we witnessed the birth of this project, starting from the moment its founder walked into our office with an idea and a (very large) sheet of paper, where he had sketched out the concept he envisioned.

How does an idea become a winning project?

After the initial analysis phase, our work began on two parallel tracks: developing the platform and building the brand. At the time, Mi Piaace was just a name, invented almost playfully, around which a brand needed to be built and positioned. We focused on crafting a brand image that, through the logo, would convey the smart and social essence of a service positioned as highly innovative within the launch territory (the Varese area). The result was a logo featuring a “like” and a fork, now prominently displayed on the website, the smartphone app, and the gear of delivery personnel, cleverly branded as Caamerieri. The development of the platform involved multiple Weblink departments. The website www.mipiaace.it, customized from our go-to eCommerce platform, serves as the interface for a sophisticated system that calculates and distributes incoming orders based on the availability of delivery personnel during specific time slots.

A key tool in this system is the Android app used by the delivery team. This app allows them to receive and confirm orders, ensuring punctual and efficient delivery across the city, aided by an integrated geolocation system. After the launch phase and subsequent expansion to other cities, Weblink developed an iOS app and an enhanced Android app for Mi Piaace’s customers. These apps replicate all the functionalities of www.mipiaace.it, with the added convenience of a geolocation system that instantly checks whether the requested delivery area is covered by the service. The latest addition is an Android tablet app, enabling restaurants to manage incoming orders seamlessly. From a marketing perspective, the Mi Piaace brand requires continuous content creation, especially for social media. Weblink supports the Mi Piaace team by producing daily visual, textual, and video content to promote initiatives and updates on the brand’s Facebook, Instagram, and LinkedIn channels. Through a combination of innovative technology and compelling marketing, Mi Piaace has grown from a simple idea into a successful, recognizable food delivery platform.